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Saturday, 28 April 2007

Chilled veggies at my doorstep?

I have this vegetable and fruit seller who rings my doorbell at all odd hours. Sometimes if I am too lazy to go out and buy those heavy vegetable, I welcome him and even buy from him. But there are times when I am doing my thinking exercise (for example : writing) or cleaning exercises (for example: bath) or breathing exercises (for example: meditation) Now, will I like somebody ringing my doorbell in such odd hours? So either I don’t answer the doorbell at all or answer the doorbell and show him one of my devilish moods. But I guess they are used to that and they keep coming back unperturbed by our bad moods. But, all that is likely to change. No I don’t mean that we will permanently start patronizing the food stores and supermarket but better still, in future we will not be able to refuse those sophisticated — a simple, out-of-the-box thela, that has been conceived by Acme Cold Chain Solutions, a New Delhi-based firm. Acme is investing Rs1 crore for a three-month pilot project in which 25 chilled hawking trolleys will be used to vend fresh food and fruits, improvising on the traditional sabjiwala’s facility. They are planning to have direct-to-home service providers to launch the mobile fresh foods venture called ‘All Fresh’. We will be able to book through a toll-free number, collected at a call centre facility in Gurgaon, and will be transmitted to the nearest ‘All Fresh hawking trolley operator’, who will then deliver fruit/vegetable at the our doorstep. Will I scowl at these veggie-vendor? Time will tell!

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