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Monday, 23 June 2008

Cell Company ads on Indian TV channels.

Indian TV ads always interesing and some of them are really good. I have been enjoying nowadays an advertisement of one cell company. There are series of ads featuring Bollywood stars Madhavan and Vidya Balan as a married couple, who are connecting emotionally on the phone. There are three different ads so far, promoting their best network connection using this particular cell company services under the message: That it is cheapest, that you can pay your bills using their services and you can transfer money to your loved ones without leaving the comfort of your home. All the three ads have no music, there is soft and interesting conversation between a married couple, and I love all three of them. The first one is about the wife who is away for a holiday (probably to her mom’s place) and he keeps calling her (eight times in one hour) and the conversation are sweet nothings . (Message of the cell company in this ad is that with cheap telephone connections you don’t worry about the bills and can talk more often) The second ad on these lines is that couple are traveling in a train and are playing cards, and wife inquires whether he has completed all the last minute jobs before closing the house, light, water, doors, etc. She asks whether he remembered to pay the bills before leaving and he quickly pays his bill from his mobile and smiles when the message comes, ‘bill paid’. The third one features husband returning home, is tired and wife is messaging his shoulder. She asks him about his hard day at work and then she asks whether he had send money to his father, and he quietly transfers money from his mobile and then says ‘’long ago’ This particular cell company always portrays a gamut of human emotions and they really touch the cord. It is amazing how so many emotions are portrayed in just few seconds. All three ads are really cute and no matter how many times I have seen them, I don’t change the TV channel when this particular ad is playing…….

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