Launch of Cadbury Dairy Milk Spready
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Interesting afternoon at Courtyard by Marriot Mumbai hosted by The FBAI,
Mondelez India and Zeba Kohli..
There was a dramatic launch of Cadbury Cookboo...
Do Visit my very own 'Food' Blog' for delicious meals
Showing posts with label Rakhi day. Show all posts
Showing posts with label Rakhi day. Show all posts
Monday, 18 August 2008
Rakhi Day
After a gap of three years, I am in Tenerife for this year’s Rakhi day. I had planned to make a nice one (I prefer to make them rather than to buy from market)..Ready made rakhis don’t have that personal touch….but since my injured right hand refused to cooperate I just made kaju sweets with my niece’s help and tied those Rakhis that were posted from India by my other two sisters.(My brother never removes them till they come off by itself and I put just one, on behalf of all three sisters)
Rakhi is such an important day on Hindu calendar (How do Europeans and Americans express their affection for their siblings?) and Hindu woman remembers and blesses her brother on this special day. It is the day to remind her brothers to be alert and help his sister when the need arises.
Personally thinking, I don’t need this day of tying the thread to remind my brother, and expecting cash and snatching it. I am quite sure that my brother is there for me whenever I need him (he has never let me down). My festival lasts just two minutes. It is just tie and dye event. I would be too embarrassed to put tikka, do aarti and chant rhymes like in films. I cannot do that. I cannot spell affection. I will make my brother’s favourite dish, help him if he needs my help and be within the easy reach for communication but I don’t utter dialogues that a script writer would be interested. I cannot. For me, it is just important that he should be happy. I would not do anything which would cause him grief.
I am always amused by the way people celebrate this festival. It is a great business stunt for many and a great day to see the cash flow from the jingle boxes of card sellers, rakhi sellers, sweets shops and now, networks.
On facebook, tuenti, hi5 and other social networks, you see pictures that are clicked especially for sharing with friends. Brothers can now enjoy a well dressed sister with a silver tray containing flowers, rakhi, diya and vermillion, she will bless her brother khule aam…lets the world watch while she ties a sacred bond.
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