Dear Vodafone and Crossword, Do You Really Care…..??

When the event in a remote area where there is no proper restaurant in its vicinity, it is important to have a cafeteria where one can soak their dry lips.

Last week I was invited for Vodafone Crossword Book Awards 2011 by my friend, Dipti at NCPA.

Normally whenever I go for any event I always make sure that I have eaten enough so as to not crave for food but on that day, being a Ganpati festival, I went visiting few places before going for this event and didn’t get much time to eat. (I don’t call sweets and Prasad as food and sweets are normally No! No! I avoid sweets)

So, I was hungry.

The event began, with Lillete Dubey as the host, presenting the show. I started to rummage through my purse to find something to eat and found a small packet of dry fruits. Pleased that I had something to munch on, I watched the show.

The show was quite interesting, with the 7-year-old Keshav’s beautiful performance on tabla, (Remember Kehsav, the one who had performed at “Rhythms of India”, the opening event of the Commonwealth Games (CWC) opening ceremony?) He never fails to enthrall the audience.  This was followed by the poetry performance by his mom- Ms Gopika Dahanukar and then of course the main event itself –VodaphoneCrossword Awards 2011.

I earnestly wanted my friend Annie Zaide (who was nominated) to bag that 3 lakhs money prize for her non-fiction work ‘Known Turf’ but it was not to be and I was disappointed.

My hunger grew stronger.

Dipti and I walked outside the auditorium looking for a cafeteria. A big buffet table was set with neatly arranged tables and chairs but (wait a minute) ONLY FOR THEIR ESTEEMED GUESTS. The waiters walked in and out of the kitchen with shiny silver trays laden with exotic snacks and I looked on hungrily like a starving street child. I tried to enter the dining area but the volunteers blocked me, asking me for a white-dinner coupon. White-dinner-coupon? Huh? I looked into the invitation envelop, nopes..there is no such coupon! I have been discriminated!!! There was no food, neither a drop of a drink for a commoner like me. I had no idea that my invitation card did not have the dinner-coupon. I offered to pay for the dinner but they refused. I did see some of the ‘esteemed guests’ begging for dinner coupons for their ‘commoner’ friends but I was not about to beg for such invitations. 


This was too embarrassing for me.  

How much does the dinner cost anyways? huh?  If, considering that more than 20 lakhs have already been spent on this event (that includes prize money, auditorium booking, participants, publishers and readers) can’t they spend extra few pennies to make dinner available to all the attendees, those who remove time from their busy life and honor their show? After all its going to be common people who will give them business, isn't it? Of the 1000 people attending the show, there must have been only 100 commoners like me. Is it so expensive to cater to those too? Why so much stinginess on hospitality?

Dear Crossword and Vodaphone, Thank you very much!! This is what I would call penny wise, pound foolish!!!

It was late evening and I was too tired to go to any fancy restaurant, I just wanted to eat something to stop those restless hunger pangs. We decided to go to a vegetarian restaurant opposite Churchgate station. It was closed. We looked for another restaurant inside the station, it was closed too. We started to walk towards the train and on the platform there was a tiny, sleepy kiosk, selling wafers and snacks. I bought two Samosas for myself and I almost puked because of the stale oil.

Bad day indeed!

I had a noodles soup for dinner at home.

Book Launch’“Marwari Vegetarian Cooking’ by Sanjeev Kapoor

Serving the snacks and drink at the book launch is quite rare but not so rare if the launch is for a cookery book. Yes, that is what is so special about attending just that. I was delighted to eat 'Mawa Gujiya' and 'kanji 'drink and the recipes were right there in the book, although while we sipped the drink, the recipes was also read out. The ingredients that made this drink so tasty were crushed musturd powder, red chillie powder, salt and water, yummy....so very delicious, I am drooling yet again.

Attended the book launch of’ Marwari Vegetarian Cooking’ by Sanjeev Kapoor at Crossword at Linking road.

When asked what had inspired him to write such a book, he said that even if five people enquired him about the recipe of a particular region of cooking, he is inspired enough to write, since he is then sure that there is demand for such recipes. Being a graduate in a culinary art, difficult dishes, he said, come easy to him, it was the simple dishes that are difficult to cook and he is known to try every dish before he writes the recipe, tasting each dish and writing in a very simple language so that even a beginner can try their hands on cooking and be successful in this art. In this book he has a punch line after every recipe and that is what makes it so interesting.

At the end of the session I bought 2 copies autographed by him hoping (secretedly) that some day, I will be signing my own published book on cookery perhaps…..